Photo source: Magnific.com For a sex shop owner, a profitable catalog does not mean hundreds of products chosen at random. It means easy-to-understand categories, different price points, and a supplier that can support restocking without logistical bottlenecks. 🔌 Vibrators with different functions - classic shapes, mini models, rabbit vibrators, and wearable devices can cover multiple price levels. 🌸 Sex toys for women - a suitable category for diversification, with products for external, internal, or combined stimulation. ⚙️ Sex toys for men - masturbators, penis rings, and sleeves help complete a balanced catalog. 🤝 Sex toys for couples - wearable products, remotely controlled products, and sets can increase the average order value. 🧰 Dildos, anal toys, and complementary accessories - these products broaden the range and allow sales across multiple levels of interest and budget. 📦 The categories that form the core of a wholesale catalog 🔌 Vibrators remain the starting point In the analysis of searches for Romania, the term “vibrators” has a strong interest signal and deserves to be treated as a core category for a sex shop. There is no need to load your inventory with almost identical models. It is more useful to build clear tiers: entry-level products, variants with multiple modes, and premium models. In the range of vibrators, check the differences between functions, noise levels, battery life, charging type, and material. For a distributor, a good technical description reduces repetitive questions and makes comparison between SKUs much simpler. 🌸 Products for women need variety, not repetition A well-built category for women can include clitoral stimulators, rabbit vibrators, mini models, G-spot products, and wearable variants. Each subcategory must have a clear role, otherwise the shelf fills up with items that look different but respond to the same demand. For a selection that is easier to manage, consult the sex toys for women segment and group the products by function, material, and price. This way, you can test demand in moderate quantities before placing a bulk order. ⚙️ Products for men complete the portfolio Masturbators, penis rings, sleeves, and compact stimulators cover different demands and can be presented separately in the store. For an adult products supplier, it matters greatly that each product has dimensions, material, cleaning method, and instructions that are easy to verify. The sex toys for men category can be divided into products for testing, models with advanced functions, and items for recurring sales. Do not turn medical functions into commercial promises if there is no clear documentation. 🤝 Products for couples increase the value of the portfolio 🎛️ Wearable and remotely controlled models Sex toys for couples are useful for a catalog that is not limited to solo products. Wearable models, vibrating rings, remote-controlled products, and sets can be presented as solutions for two people, without requiring a large number of SKUs. In the sex toys for couples category, check the compatibility between the product, remote control, and application. For connected devices, an academic analysis published in 2024 draws attention to data privacy and consent in use. (Power et al., 2024) 🎁 Sets can simplify the retailer's choice A well-designed set brings together compatible products and can be sold as a starter package or gift. From a wholesale perspective, this reduces selection time and allows several functions to be tested through a single order. Attention! Not all sets need to be premium. Keep a few affordable variants, a few mid-range products, and one or two options with better presentation. The price difference must be easy to explain through content, material, or function. 🚚 How to use the warehouse in China and the warehouse in Europe 🏭 China for planned and bulk orders The warehouse in China can support planned orders and larger volumes when you already know which categories have consistent demand. Factory pricing makes sense especially for products with predictable turnover, not for every new item introduced into the catalog. A distributor can use this route for broader collections, sets, and products that require planning. Before placing the order, check the packaging, technical documentation, production lead time, and total cost up to your warehouse. 🇪🇺 Europe for fast restocking The warehouse in Europe is suitable for replenishing inventory, testing a new category, and orders that cannot accommodate a long waiting period. Speed matters especially for SKUs that are missing from the shelf exactly when there is demand. The portfolio of sex toys can be managed at two speeds: core products kept constantly in Europe and items for bulk orders placed from China. This separation allows you to maintain availability without tying up capital in large quantities for every category. 🧪 What to check with a supplier before placing an order 🧴 Materials and maintenance Material should not be treated as a presentation detail. A 2023 study identified microplastic particles and phthalates in the materials of some products tested, without the result being automatically applicable to all sex toys. For a serious supplier, documentation about composition and use must be available before placing the order. (Sipe et al., 2023) Request clear information about the material and surface of the product. Check the cleaning and storage instructions. Avoid descriptions that promise treatments or medical results. Keep the technical information associated with each SKU. 📋 Packaging and product documentation The packaging must protect the product, contain useful information, and allow quick identification of the model. For stores that sell online, photographs, dimensions, and consistent instructions reduce returns generated by incorrect expectations. For connected products, also check how the application, permissions, and collected data are explained. For products shared between people, Planned Parenthood recommends washing the toy before it is used by another person and using a new barrier when appropriate. 📊 Price must be linked to function A healthy catalog does not have only inexpensive products or only premium models. Build a price ladder in which the difference between products can be explained by material, motor, battery life, control, accessories, or presentation. This is the point at which a wholesale supplier differentiates itself from a simple seller of goods. It does not just deliver boxes, but provides the data you need for selection, inventory, and restocking. Therefore, a B2B sex shop needs a core made up of vibrators, products for women, products for men, sex toys for couples, and complementary categories. The difference between overcrowded inventory and an easy-to-manage catalog comes from selection, documentation, and the intelligent use of warehouses in China and Europe. Start with SKUs that cover different functions and price levels, then expand the range based on actual turnover. This way, you can work more clearly with a supplier, place bulk orders with less risk, and maintain the availability of sought-after products. This article is for informational purposes only and does not replace legal or accounting advice. Before starting the business, check the applicable legislation and consult a specialist. Sources and references: Sipe, J. M., Amos, J. D., Swarthout, R. F., Turner, A., Wiesner, M. R., & Hendren, C. O. (2023). Bringing sex toys out of the dark: exploring unmitigated risks. Microplastics and nanoplastics, 3(1), 6. https://doi.org/10.1186/s43591-023-00054-6 Power, J., Pym, T., James, A. et al. Smart Sex Toys: A Narrative Review of Recent Research on Cultural, Health and Safety Considerations. Curr Sex Health Rep 16, 199-215 (2024). https://doi.org/10.1007/s11930-024-00392-3 Loeb, C. A., Hammad, M. A. M., Barham, D. W., Miller, J., Young, K., Horwitz, R., Amini, E., Nguyen, M. X., Nag, N., Jenkins, L. C., Pearlman, A. M., & Yafi, F. A. (2024). Trends, safety, and efficacy of wearable male sexual devices. Sexual medicine reviews, 12(3), 411-418. https://doi.org/10.1093/sxmrev/qead053 Planned Parenthood. Safer Sex. https://www.plannedparenthood.org/learn/stds-hiv-safer-sex/safer-sex ChatGPT can m